Claire Goodwin
About Claire Goodwin
Claire Goodwin is the Sr. Manager of Marketing Automation & Technology at Cision, with over a decade of experience in demand generation and marketing automation.
Current Role at Cision
Claire Goodwin holds the position of Sr. Manager Marketing Automation & Technology at Cision. Her role involves leading initiatives related to marketing automation, optimizing technology stacks, and driving demand generation efforts.
Previous Experience at National Instruments
Claire Goodwin worked at National Instruments (NI) for nearly nine years. She served as Principal Demand Generation Specialist from 2021 to 2022 for 11 months. Prior to that, she was a Senior Demand Generation Specialist for seven years from 2014 to 2021. She initially joined NI as a Demand Generation Specialist in 2012, a role she held for two years until 2014.
Early Career and Roles in Austin, Texas
Before her long tenure at National Instruments, Claire Goodwin worked in Austin, Texas in various roles. From 2010 to 2012, she was a Senior Customer Success Manager at Manticore Technology. She also served as a Database Administrator and Events Coordinator at Ventana del Soul from 2009 to 2010.
Education and Academic Background
Claire Goodwin studied at Trinity University, where she completed a Bachelor of Arts (BA) in Middle Eastern Studies. Her educational background has complemented her extensive career in demand generation and marketing automation.
Expertise in Marketing Automation and Demand Generation
With over a decade of experience, Claire Goodwin has substantial expertise in demand generation and marketing automation. Her career trajectory includes transitioning from customer success management and database administration to specialized roles in marketing technology and demand generation.