Daniel Grant
About Daniel Grant
Daniel Grant is the Senior Director of Marketing at Cision and Brandwatch, based in Copenhagen, Denmark, with extensive experience in digital marketing and international business.
Current Roles at Cision and Brandwatch
Daniel Grant presently holds the position of Senior Director of Marketing at both Cision and Brandwatch. Operating on-site in Copenhagen, Capital Region, Denmark, he oversees various marketing initiatives and strategies for both organizations. His dual roles reflect his expertise and leadership capabilities in the marketing sector.
Previous Experience at Brandwatch and Better Collective
Before assuming his current roles, Daniel Grant served as the Growth Marketing Director at Brandwatch from 2020 to 2023. He was instrumental in the company's rebranding efforts, significantly enhancing market presence. Prior to that, he worked as Head of Commercial Sites at Better Collective from 2016 to 2020, where he implemented a comprehensive CRM system that improved customer retention rates by 20%.
Early Career in Digital Marketing
Daniel Grant’s career in digital marketing began with roles such as Digital Marketing Manager at Bownty in 2016 and Global Marketing Manager at ASCIO from 2014 to 2016. At ASCIO, he developed a successful global SEO strategy, resulting in a 30% increase in organic traffic. His earlier positions include EMEA Account Manager and UK Project Manager at AdPeople Worldwide, now part of Wunderman Thompson, where he managed large-scale industry events.
Educational Background in International Business and Management
Daniel Grant holds a MSc in International Business from Aarhus BSS - Aarhus University, completed between 2009 and 2011. He also studied Management at the Management Development Institute, Gurgaon, achieving a PGPM in 2010. Daniel’s educational journey includes an Erasmus Exchange Student program in Sweden at Örebro University and an Ma in International Management from Edinburgh Business School, Heriot-Watt University.
Contributions to Digital Marketing and Mentorship
Daniel Grant is recognized for his innovative contributions to digital marketing, integrating creative and analytical approaches to develop successful campaigns. Throughout his career, he has mentored junior marketing professionals, particularly at Better Collective. His regular contributions to industry publications on digital marketing and international business strategies further establish his authority in the field.