Dr. Aysha Khalid (PhD)
About Dr. Aysha Khalid (PhD)
Dr. Aysha Khalid is the Head of Design for EMEIA at Cision, with over 12 years of experience in the design industry and a PhD in Arabic typography.
Title
Dr. Aysha Khalid is currently the Head of Design for EMEIA at Cision in London, United Kingdom.
Professional Background
Dr. Khalid has been working in the design industry for over 12 years. She has held multiple prestigious roles including D&AD New Blood Award Judge in 2021 and 2022 in London, Senior Graphic Designer (2013-2018), and Graphic and Type Designer at AshK Design (2008-2012). She has also contributed as a Copywriter and Senior Brand Consultant in Nottingham from 2010 to 2012 and briefly worked as a Designer at Clarity Marketing & Design in 2011.
Education and Expertise
Dr. Khalid holds a Doctor of Philosophy (Ph.D.) in Typography and Graphic Communications from Nottingham Trent University, achieved from 2009 to 2014. She also earned a Master's Degree from the same institution in 2007. Her qualifications are further supported by a Bachelor's Degree from Loughborough University in Graphic Design and a Bachelor of Arts (B.A.) in Design and Visual Communications from Virginia Commonwealth University.
Professional Impact
At Cision, Dr. Khalid oversees design projects across Europe, India, the Middle East, Africa, and Asia. She is responsible for designing white papers, social media assets, internal communications, branding events, media briefings, and conferences. Her work emphasizes fluidity and adaptability in design strategies, aligning with her belief in the potential of social media and the media landscape to challenge designers constructively.
Industry Philosophy
Dr. Khalid values the importance of fluidity and subjectivity in design, focusing on adapting to various factors including trends, technology, culture, and globalization. She aims to challenge perceptions through innovative ideas and concepts, demonstrating a consistent drive and passion for design throughout her extensive career.