Fernando Torres
About Fernando Torres
Fernando Torres is the Product Analytics Lead at Cision in England, United Kingdom, with extensive experience in product analytics and data science.
Company
Fernando Torres is the Product Analytics Lead at Cision, based in England, United Kingdom. Cision is a global leader in public relations and earned media software and services.
Title
Fernando Torres holds the position of Product Analytics Lead, where he oversees the implementation and scaling of analytics frameworks to enhance data-driven decision-making across the organization.
Professional Experience
Fernando Torres has an extensive background in data analytics and product management. Prior to his current role at Cision, he served as Product Analytics Lead at Brandwatch from 2022 to 2024 in Manchester, England, and before that, he was a Product Analyst at the same company from 2021 to 2022. His earlier roles include Data Scientist positions at Sony Music Entertainment from 2019 to 2020 in London, and at NHS from 2018 to 2019 in Durham. Fernando also has experience in project management and product ownership from his tenure at MEDEC S. A. from 2012 to 2017.
Education and Expertise
Fernando Torres earned his Master's degree in Data Analytics from Northumbria University, where he studied from 2017 to 2019. Prior to that, he completed his Bachelor's degree in Business Sciences at Universidad Espíritu Santo, from 2012 to 2015. His academic background solidified his expertise in data management and analytics.
Product Analytics Initiatives
At Cision, Fernando drives the alignment of User Research and Product Analytics by establishing a cohesive research unit. He has developed a Product Analytics framework emphasizing measurement, empathy, and learning. Fernando has also implemented standardized analytics programs for effective data collection, analysis, and utilization. His efforts were pivotal in scaling analytics in a corporation that serves 80% of Fortune 500 companies post-Brandwatch's acquisition.