Jetmira Karanxha
About Jetmira Karanxha
Jetmira Karanxha is the Director of Media Insights & Analytics at Cision, with a background in media analytics and public relations.
Current Role at Cision
Jetmira Karanxha currently serves as the Director of Media Insights & Analytics at Cision. In her role, she leads the development of visually compelling reporting and strategic communications insights to help clients evaluate media performance relative to business objectives. She is responsible for new business development activities, including the completion of RFPs, demo workshops, and budget scoping. Additionally, she manages proprietary SaaS tools and other platforms designed to automate and accelerate data collection, integration, and analysis.
Previous Experience as Media Analytics Consultant
In 2019, Jetmira worked for 8 months as a Media Analytics Consultant for Independent Consultant. During this period, she utilized her expertise to provide data-driven insights and strategic guidance on media analytics to various clients. Her role primarily focused on enhancing media performance and effectiveness through deep-dive analyses and evaluation.
Senior Project Manager at PRIME Research
Jetmira Karanxha served as Senior Project Manager at PRIME Research, a Cision company, from 2013 to 2018. During her five-year tenure, she collaborated closely with cross-functional teams to deliver data-driven insights and measurement solutions. She played a key role in managing projects and delivering strategic communications insights that helped clients understand and optimize their media performance.
Academic and Early Professional Background
Jetmira has a diverse academic and professional background. She worked as an Assistant Program Manager at BYU Faculty Center from 2011 to 2013 and as a PR Research Assistant at Brigham Young University’s Communications Department from 2010 to 2012. Prior to these roles, she served as Adjunct Faculty at Aleksander Xhuvani University’s Journalism Department from 2008 to 2009, and as a PR Account Executive at Coltrin & Associates in New York City from 2007 to 2008.
Educational Background
Jetmira holds a Master's degree in Mass Communications/Public Relations from Brigham Young University, obtained between 2010 and 2012. She also has an Associate degree in Business Studies/Professional Sales from LDS Business College, earned in 2010. Additionally, she completed her Bachelor's degree in Communications/PR at Brigham Young University-Idaho from 2003 to 2007.