Jim Key
About Jim Key
Jim Key is the Senior Director of Insights - Enterprise at Cision, with extensive experience in business development and consultative sales across various industries.
Current Role at Cision
Jim Key is currently serving as the Senior Director of Insights – Enterprise at Cision. In this role, he leverages his extensive background in analytics and business development to drive insights and solutions for enterprise clients. His focus includes managing and delivering data-driven insights to Fortune 1000 companies, ensuring that his clients receive actionable analytics for their business needs.
Previous Positions at Cision
Before his current role, Jim Key worked in various capacities at Cision. From 2020 to 2022, he held the position of Senior Director, Insight Solutions. Prior to that, he was the Director, Enterprise New Business from 2018 to 2020, based in the San Francisco Bay Area. Throughout these roles, he was instrumental in managing teams and developing new business initiatives, continuously working to expand Cision's reach and influence in the market.
Career Backgroud at Forrester and Conversant
Jim Key has also worked at Forrester as the Global Account Director from 2016 to 2018, further enhancing his skills in global account management within the San Francisco Bay Area. Before his tenure at Forrester, he was the Director of Business Development at Conversant, LLC from 2013 to 2016. In these positions, he focused on building strong client relationships and delivering high-value solutions, honing his capabilities in business development and strategic account management.
Early Career and Diverse Roles
Jim Key's career spans over two decades, with roles ranging from Territory Manager at Michelin Tire to Marketing Strategist at General Motors North American Export Sales in Germany. Notable positions include Senior Director of Business Development and Director of Global Marketing at Intrax Cultural Exchange, Regional Director at Iconoculture, and Partner, Regional Sales Manager, and Category Manager at Athlon Sports Communications. His early career also included leadership roles at The Southwestern Company as Organizational Leader, Student Manager, and Sales Representative.
Educational Background and Expertise
Jim Key holds an MBA in International Business from the University of South Carolina Darla Moore School of Business and a BS in Economics from Virginia Tech - Pamplin College of Business. His educational background complements his professional expertise areas, which include Education, HR, Media, Entertainment/Sports, Consumer Insights, and Data-driven Marketing. Additionally, he possesses foreign language proficiency in both German and Spanish.