Jolynn Applebaum
About Jolynn Applebaum
Jolynn Applebaum is the Vice President Global Marketing for PR Newswire and North America Demand Generation at Cision, based in Chicago, Illinois.
Current Role at Cision
Jolynn Applebaum currently serves as the Vice President of Global Marketing for PR Newswire and North America Demand Generation at Cision. Based in Chicago, Illinois, she has led several key initiatives, including building a demand generation engine that contributed to driving 70% of lead volume starting in Q4 2022. She also developed innovative competitive takeout and door opener kits for sales, leading to significant financial gains for the company by displacing competitors in major business lines.
Professional Experience at ServiceNow
Jolynn Applebaum held multiple roles at ServiceNow over a span of three years. From 2021 to 2022, she served as the Director of Global Integrated Campaigns, Risk, Security, and Asset Management. Prior to this, from 2019 to 2021, she was the Director of Global Campaigns, Customer Success at Scale. In these roles, she focused on integrated campaigns and customer success strategies within her areas of expertise.
Previous Experience in Marketing and Demand Generation
Jolynn Applebaum has extensive experience in marketing, having previously worked at several prominent companies. She was the Principal Owner of Ignite Power Marketing in the San Francisco Bay Area from 2018 to 2019. Before that, she served as Director of Customer Acquisition and Retention at Cisco from 2015 to 2019 and was the Director of Demand Generation and Web Strategy at Genesys from 2008 to 2015. Her earlier roles include leading marketing efforts at HP, Synopsys Inc., and Alcatel-Lucent Enterprise.
Educational Background
Jolynn Applebaum has a diverse educational background. She earned a Bachelor of Arts in International Economics and Languages from Georgetown University. She also holds a Master's of Business Administration in Marketing from Loyola University Maryland. Additionally, she studied International Relations and Affairs at the Johns Hopkins School of Advanced International Studies (SAIS).
Key Achievements in Marketing
Jolynn Applebaum has several notable achievements in her career. At PR Newswire, she launched a new Cision.com website focused on a solution-first approach. She successfully staffed an entirely new team for PR Newswire with all priority roles filled by mid-2022. Additionally, she identified and onboarded key external agency partners, including SEO, creative/digital, and paid media/search agencies, to provide expertise and flexible capacity.