Karine Siu
About Karine Siu
Karine Siu is the Regional Marketing Director, APAC at Cision in Hong Kong SAR, and also works as a freelance yoga and aerial dance instructor.
Regional Marketing Director, APAC at Cision
Karine Siu is currently the Regional Marketing Director for the APAC region at Cision, based in Hong Kong SAR. She started this role on April 1, 2023. At Cision, Karine aligns business strategy and objectives with established marketing strategy and project management paradigms to achieve maximum revenue impact. Her role involves significant market analysis, digital strategy planning, and team collaboration.
Freelance Lead Trainer and Instructor in Hong Kong
In addition to her role at Cision, Karine Siu works as a freelance Lead Trainer for Aerial Hoop Teacher Training and as a Yoga and Aerial Dance Instructor in Hong Kong. Her freelance work allows her to leverage her expertise in physical disciplines, contributing to the wellbeing and fitness community.
Expertise in Marketing and Leadership
Karine Siu is recognized for her expertise in various aspects of marketing, including market analysis, digital strategy, localization, and CRM. She is also skilled in team collaboration and marketing automation. Her approach is growth-focused, and she is known for her leadership abilities in managing and steering teams toward achieving strategic objectives.
Role in Business Strategy and Marketing Alignment
As a thought leader in the marketing field, Karine Siu focuses on aligning business strategy with marketing initiatives. Her role involves integrating project management paradigms to ensure that marketing strategies align with business goals, which contributes to achieving revenue growth. This alignment ensures that the marketing efforts have a significant impact on the company's success.