Katie Tod
About Katie Tod
Katie Tod is the Vice President Global Marketing for Cision Comms Cloud and EMEA Demand Generation, with extensive experience in proposition marketing and customer experience consulting.
Current Roles at Cision
Katie Tod holds several key positions at Cision, showcasing her extensive expertise in the marketing domain. She is currently the Vice President Global Marketing for Cision Comms Cloud and EMEA Demand Generation, a role she started in April 2023. Additionally, she serves as the Marketing Director for the UK and as a Senior Product Marketing Manager. In these roles, she has developed and implemented global marketing strategies focused on customer acquisition, cross-sell, upsell, and retention. She collaborates closely with in-market sales and marketing leaders to deploy growth strategies for Cision Comms Cloud, considering market conditions and business priorities.
Founder of Katie Tod Animal Health and Wellbeing
Alongside her multiple roles at Cision, Katie Tod founded Katie Tod Animal Health and Wellbeing, based in Long Marston, England. This initiative is indicative of her diverse interests and entrepreneurial spirit. Although her primary professional focus has been in the marketing and product management sectors, this venture highlights her commitment to animal health and wellbeing.
Previous Work Experience
Katie Tod has held numerous positions in her career, contributing significant value across various companies. These roles include Proposition Manager and Customer Experience Consultant at Grass Roots, where she worked from 2015 to 2016. She also served as Client Director - Barclays Premier Rewards at Grass Roots in 2014. At Blackhawk Network Europe, she was the Head of Product Marketing and Market Insight from 2014 to 2018. Her experience in proposition marketing was further honed at LexisNexis UK, where she served as Head of Proposition Marketing - Legal from 2011 to 2013.
Educational Background
Katie Tod's academic background includes a Bachelor of Arts in Advertising from Southampton Solent University, where she studied from 1995 to 1998. Prior to that, she attended Howard of Effingham School from 1991 to 1993. Her formal education laid a strong foundation for her subsequent successful career in marketing and product management.
Early Career at Cision and Other Organizations
Katie Tod has a long history with Cision, starting her career there in various key roles. These roles include National Account Manager, Product Manager - Research & Distribution Products, Commercial Development Manager, and Commercial Project Manager from 2001 to 2008. She also spent time at PIMS Group, working as a Business Development Executive and Account Executive within the Financial Team from 1998 to 2001. These positions contributed to her broad skill set and deep understanding of the industry.