Kenneth Goh
About Kenneth Goh
Kenneth Goh is the Assistant Marketing Manager, APAC at Cision and a Freelance Writer in Singapore.
Current Roles at Cision and Kennethgohsz.com
Kenneth Goh holds the position of Assistant Marketing Manager, APAC at Cision in Singapore. He is also engaged as a Freelance Writer specializing in Editorial and Branded Content at kennethgohsz.com. His role at Cision involves overseeing a regional content hub and developing content strategies that cover multiple markets in the APAC region. He manages both in-house and freelance writers to ensure consistency with the company's content standards.
Professional Experience at Michelin Food & Travel
Kenneth Goh served as the Associate Digital Editor for MICHELIN Guides Asia at Michelin Food & Travel (Michelin Travel Partner) from 2018 to 2019 in Singapore. During his tenure, he was responsible for digital content editorial tasks, contributing to the overall digital presence and engagement of MICHELIN Guides across Asia.
Previous Work at Singapore Press Holdings
Kenneth Goh worked as a Journalist for The Straits Times at Singapore Press Holdings from 2014 to 2017. Over his three-year tenure, he contributed extensively to journalism and helped in delivering news and stories to a broad audience, honing his skills in communication and media.
Education and Professional Qualifications
Kenneth Goh has an extensive educational background. He graduated with an Honors degree in Communication Studies, specializing in Journalism, from Nanyang Technological University in 2013. He also completed a Summer Exchange Programme in Communication and Media Studies at National Chiao Tung University in 2011. Additionally, he has received various certifications including The Global Qualification for Leaders in Digital Marketing from Squared Online, WSQ Graphic Design Essentials from First Media Design School, Business Chinese Comprehensive Certificate from Singapore Chinese Chamber of Commerce, and a Certificate in Social Media Management from Hyper Island.
Achievements in Digital Marketing and Content Management
Kenneth Goh increased the blog's unique page views by 200% within a year while managing Cision's corporate blog content calendar. He effectively managed PR Newswire APAC’s social media platforms, leading to a 25% increase in organic followers on LinkedIn. Kenneth developed a content strategy for Cision covering 8 markets in the APAC region, contributing significantly to lead generation and brand awareness. He received the Cision Outstanding Staff Awards in both 2020 and 2021, showcasing his expertise and dedication to his role.