Laura Buchan
About Laura Buchan
Laura Buchan is an Analyst at Cision with expertise in translating complex data into strategic insights and a strong academic background in Human Rights, International Politics, History, and International Relations.
Current Role at Cision
Laura Buchan currently works at Cision as an Analyst. In her role, she specializes in translating complex data into narratives that support strategic decision-making. Her work involves analyzing media coverage, monitoring social media, and evaluating campaign performance to gauge the effectiveness of PR initiatives. Laura employs advanced analytics tools and methodologies to extract valuable insights, which aid in optimizing communication efforts. She is also adept at managing multiple projects simultaneously, maintaining deadlines, and ensuring a high level of attention to detail.
Educational Background
Laura Buchan has a diverse and extensive educational background. She earned her Master of Science in Human Rights and International Politics from the University of Glasgow, where she studied from 2020 to 2021. Prior to this, she attended the University of Aberdeen, obtaining a Master of Arts in History-International Relations over four years from 2016 to 2020. Additionally, Laura studied at the University of Groningen, focusing on History and International Relations, and achieved a Bachelor's degree during her six-month tenure in 2019. This varied educational experience has equipped her with a broad understanding of global dynamics, geopolitical trends, and intercultural communication.
Specialization and Expertise
Laura Buchan specializes in converting complex data into compelling narratives for strategic decision-making. She is proficient in analyzing media coverage, monitoring social media trends, and evaluating the performance of PR campaigns. Laura's expertise extends to providing real-time insights into brand performance, competitors' activities, and industry trends through media data analysis. Her ability to apply historical knowledge to modern contexts allows her to identify recurring themes and shape effective narratives for clients.
Skills in Project Management
Laura Buchan is highly skilled at managing multiple projects concurrently while ensuring deadlines are met with exceptional attention to detail. Her critical thinking skills enable her to assess situations from various angles and develop nuanced perspectives. This capability, combined with her proficiency in using advanced analytics tools, ensures that Laura can handle complex tasks efficiently. Her project management skills are crucial in maintaining the high standards expected in her analyses and insights.
Impact of Historical Knowledge
Laura Buchan utilizes her background in History and International Relations to inform her current role. This historical knowledge allows her to identify recurring themes from the past and apply them to contemporary contexts, crafting compelling narratives for her clients. Her understanding of global dynamics and geopolitical trends enhances her ability to navigate complex international landscapes. This unique perspective is invaluable in creating relevant and impactful stories that resonate with diverse audiences.