Lisa Wu
About Lisa Wu
Lisa Wu is a Product Manager at Cision, specializing in social listening research and analytics within the healthcare industry.
Title and Current Role
Lisa Wu is currently a Product Manager at Cision. She operates remotely, focusing on developing solutions to meet customer needs in PR communications platforms. Her work emphasizes driving product innovation and growth through the application of AI and machine learning.
Career History in Marketing and Analytics
Lisa Wu has extensive experience in marketing and analytics. She worked at Spectrum - GLOBALHealthPR partner as a Measurement and Analytics Strategist from 2018 to 2021 in New York, NY. Prior to that, she served as a Social Media Analytics Manager at IQVIA from 2016 to 2018 in Parsippany, NJ. She also held roles such as Director of Digital Communication at Global Liver Institute from 2015 to 2016, and Community Manager at Kinsa in 2014.
Background in Social Media and Communications
Wu has a robust background in social media and communications. She began her career as a Social Media Specialist at Hatch International from 2012 to 2014, worked as a Social Media Manager at YogaGlo from 2011 to 2012 in Santa Monica, CA, and served as Marketing & Communications Specialist at Tui Travel PLC from 2010 to 2011 in El Segundo, CA.
Educational Background
Lisa Wu holds a Master's Degree in Sociomedical Sciences, Health Promotion Research, and Practice from Columbia University, attained between 2013 and 2015. She also holds a Bachelor’s Degree in Business Administration, specializing in Marketing and Advertising, from the University of Southern California.
Specialization and Focus Areas
Specializing in social listening research and analytics within the healthcare industry, Lisa Wu uses her expertise to enhance user experience in social listening and media monitoring. She has a personal passion for leveraging technology to improve health outcomes and has transitioned from marketing and analytics to product management to achieve this goal.