Lucie Vietti Curtis
About Lucie Vietti Curtis
Lucie Vietti Curtis is a Customer Marketing Program Manager at Cision in Chicago, Illinois, known for creating PR Newswire’s first Advocacy Marketing Program and managing multi-channel content promotion strategies.
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Lucie Vietti Curtis is the Customer Marketing Program Manager at Cision. She operates out of Chicago, Illinois, United States, where she strategizes and executes various customer marketing initiatives.
Work at Cision
At Cision, Lucie Vietti Curtis serves as the Customer Marketing Program Manager. In this role, she is responsible for managing programs that focus on engaging customers through advocacy and strategic content initiatives. She emphasizes authentic connections by incorporating third-party and influencer voices into the company's content marketing campaigns.
PR Newswire Advocacy Marketing Program
Lucie played a key role in creating PR Newswire’s first Advocacy Marketing Program. This initiative aimed to harness the voices of advocates and integrate them into the customer lifecycle. By doing so, she was able to boost customer engagement and trust through genuine advocacy content like case studies and testimonials.
Expertise in Advocacy Content
Lucie has considerable experience in generating original advocacy content. She has produced case studies, testimonials, blog posts, and other marketing materials. Her expertise extends to managing content layout and promoting strategies across multiple channels, ensuring comprehensive content integration.
Strategic Partnerships and CSR
Lucie is also responsible for managing a Strategic Partnerships portfolio at Cision. She collaborates with business and corporate social responsibility (CSR) partners to enhance the company's market presence and promote mutual benefits. Her role in forging these partnerships emphasizes shared value and long-term strategic goals.