Michelle Rasmussen
About Michelle Rasmussen
Michelle Rasmussen is the Sr. Director of Global Insights Solutions at Cision, with over 20 years of experience in product, solution, and industry knowledge.
Title: Sr. Director of Global Insights Solutions
Michelle Rasmussen holds the senior leadership position of Sr. Director of Global Insights Solutions at Cision. Her role involves leveraging her extensive industry knowledge and a customer-first approach to enhance sales and service. She collaborates with Cision Account Directors to drive engagements with both new and existing clients, focusing on creating partnerships with Fortune 100 organizations. Michelle specializes in providing strategic solutions that include reporting, measurement relative to benchmarks, premium executive briefings, and other data-driven insights.
Previous Experience at Terminus
Before joining Cision, Michelle Rasmussen worked as a Solutions Consultant at Terminus for a brief period of four months in 2022. During her tenure in the United States, she operated in a fast-paced environment where she gained significant experience in optimizing marketing strategies to achieve business goals and generate pipeline. Her role was instrumental in providing solutions that supported the company's strategic objectives.
Work at The Presentation Company
From 2021 to 2022, Michelle Rasmussen served as the Global Account Relations Manager at The Presentation Company. Over the course of 11 months, she managed global accounts and fostered strong client relationships. Her work focused on promoting high levels of internal and external satisfaction across all departments, aligning closely with the company’s goals to enhance communications and business storytelling.
Career at Agility PR Solutions
Michelle Rasmussen was employed at Agility PR Solutions as the Global Sales Manager from 2016 to 2021. During her five years in this role in the United States, she developed and executed sales strategies that improved customer engagement. She focused on optimizing marketing strategies and leveraging her extensive industry experience to provide tailored solutions that aligned with client needs and expectations.
Educational Background
Michelle Rasmussen studied at The University of New Mexico, where she earned a Bachelor of Psychology and a Bachelor of Speech and Hearing Sciences. Her academic background has equipped her with a strong foundation in understanding human behavior and communication, which she effectively integrates into her professional work in marketing, sales enablement, and customer relations.
Professional Experience at AOL
From 2000 to 2006, Michelle Rasmussen worked as a Saves and Retention Specialist at AOL in Albuquerque, New Mexico. Over six years, she honed her skills in customer engagement and retention, developing methods to maintain and strengthen client relations, which have become a cornerstone of her professional expertise in subsequent roles.