Sam Buchanan
About Sam Buchanan
Sam Buchanan is a Senior Research Analyst at Cision, specializing in PR Insights and leading measurement programs for Amazon Web Services.
Title
Sam Buchanan holds the title of Senior Research Analyst - PR Insights at Cision. In this role, Sam leads various initiatives within the PR insights measurement program.
Current Role at Cision
Sam Buchanan currently works at Cision as a Senior Research Analyst for PR Insights. He leads the PR Insights measurement program specifically for Amazon Web Services. His responsibilities include directing and managing a team of coders and analysts, conducting training sessions, and ensuring quality assurance. He specializes in creating customized reports that utilize data storytelling to generate actionable insights for clients.
Educational Background
Sam Buchanan studied Communication at the University of Arkansas. He achieved a Bachelor of Arts (BA) in Communication from 2015 to 2019. Following this, he pursued a Master's degree in Communication at the same institution from 2019 to 2021.
Previous Work Experience
Sam Buchanan has a diverse range of work experience. He worked as a Public Speaking Instructor at the University of Arkansas from 2019 to 2021. Additionally, he served as an Honors Peer Mentor at the University of Arkansas for 4 months in 2019. Earlier in his career, he gained experience as a Sales and Marketing Intern at Razor Management Group for 2 months in 2016, and as a Marketing Intern at CUMA / RoadStar Services for 6 months in 2020.
Expertise and Skills
Sam Buchanan has expertise in both qualitative and quantitative research and analytics. He is proficient in using database and data visualization software to analyze client media performance across various channels. His skill set includes creating customized reports that leverage data storytelling to provide actionable insights.