Sarah O'grady
About Sarah O'grady
Sarah O'Grady is the Senior Vice President of Marketing at both Cision and Brandwatch, with over 15 years of experience in marketing and brand strategy.
Current Title and Roles
Sarah O'Grady holds the position of Senior Vice President, Marketing at both Cision and Brandwatch. She leads the marketing strategies for these companies, focusing on developing award-winning marketing campaigns. Her role involves overseeing marketing initiatives, driving revenue, and managing brand communications.
Previous Experience at Vericast
Sarah O'Grady previously worked at Vericast in various roles from 2019 to 2023. She started as Senior Director of Brand Marketing, then quickly advanced to Vice President of Brand Marketing, and finally to Senior Vice President of Brand Marketing. During her tenure, she worked on enhancing brand architecture and communications strategy, focusing on both B2B and B2C marketing. Her work was based in Raleigh, North Carolina.
Early Career at Lenovo and SocialMedia.org
Before her roles at Vericast, Sarah O'Grady worked at Lenovo and SocialMedia.org. At Lenovo, she served as both Head of Global Social Strategy and Senior Manager of Global Brand Content from 2014 to 2019. She also held a leadership role at SocialMedia.org as Board Chair, demonstrating her expertise in managing social media strategies and brand content.
Educational Background
Sarah O'Grady earned a Bachelor of Arts in Journalism and Women's Studies from the University of Delaware. She completed her studies from 1996 to 2000. Her educational background laid a strong foundation for her career in marketing and brand strategy.