Véronique Geraud
About Véronique Geraud
Véronique Geraud is the Directrice Principale Ventes Et Stratégie, Canada at Cision, based in the Région de Montréal, Canada.
Current Role at Cision
Véronique Geraud is serving as Directrice Principale Ventes et Stratégie, Canada at Cision in the Région de Montréal, Canada. Her role involves high-level strategic sales oversight, targeting and reaching diverse audiences to increase the impact of various campaigns. She leverages Cision’s extensive network of over 1.6 million contacts, media, and press opportunities to aid communication professionals in distributing press releases, creating campaigns, and analyzing data.
Previous Positions at Cision
Before her current role, Véronique Geraud held several pivotal positions at Cision. From 2021 to 2023, she was the Directrice Principale Ventes et Stratégie, Est du Canada, based in Montréal, Québec, Canada. Prior to that, she served as Directrice Principale des Ventes, Est du Canada from 2019 to 2020. In these roles, she helped drive strategic initiatives and sales efforts across the eastern region of Canada.
Career at DCM
Véronique Geraud also had significant sales roles at DCM. As Vice-présidente, Ventes (Québec) in 2019, she led sales operations in the region for 9 months. Prior to that, she was Directrice Principale de Comptes Majeurs from 2018 to 2019 in Ile des Soeurs, Québec, Canada, focusing on major account management and sales strategy proliferation.
Experience at La Presse
At La Presse, Véronique Geraud contributed extensively in several sales roles over a 12-year period. She was Directrice Principale des Ventes from 2012 to 2016, overseeing sales strategies in the Région de Montréal, Canada. Before that, she was Directrice des Ventes (2010-2012), and Conseillère Publicitaire Multiplateforme (2004-2010). Her career at La Presse was marked by strategic sales initiatives and multiplatform advertising strategies.
Early Career and International Experience
Véronique Geraud began her career in advertising and project management roles, gaining international experience at companies such as Le Devoir, TV5 Québec Canada, Havas Media Group, and ORC Communications. These roles built her foundation in public relations and communications, with responsibilities ranging from advertising consultancy to project management.