CODE LUXE
CODE LUXE is a privately held management consulting firm founded in 2021, based in Munich, Bavaria. The company specializes in luxury brand management and market research, offering services to both established brands and start-ups in the luxury industry.
Company Overview
CODE LUXE is a privately held management consulting firm founded in 2021, located in Munich, Bavaria, Germany. With a team size of two, it operates as a very small business focused on the luxury industry. The company specializes in luxury brand management and market research, aiming to enhance business models and marketing strategies for both established brands and start-ups. CODE LUXE emphasizes the need for luxury brands to provide purpose and added value to society and the environment.
Services Offered
CODE LUXE provides a range of services tailored to the luxury industry. These include trendscouting, strategy advisory, and business matchmaking. The firm develops go-to-market strategies and meaningful brand strategies, focusing on enhancing customer journeys and understanding consumer behavior. Additionally, CODE LUXE offers career coaching in the luxury sector and engages in long-term strategic projects to support brands in establishing their market position.
Industry Focus
CODE LUXE operates primarily within the luxury industry, with core focuses on automotive, hospitality, jewelry and watches, and yachting. The company also engages with secondary industries such as fashion, interior design, new technology, and perfume. By connecting key stakeholders within and outside the luxury sector, CODE LUXE facilitates projects and long-term commitments that drive innovation and sustainability.
Collaborations and Partnerships
CODE LUXE collaborates with various partners to enhance its consulting services. It works with KEYLENS, a strategy consultancy, for strategic development and implementation. The firm also partners with Aemster for scent systems and aroma diffusers, and collaborates with OKTAVE, a Swiss agency, to develop behavior transformation strategies. Additionally, CODE LUXE is affiliated with academic institutions like the International University of Monaco and Munich Business School.
Global Operations
While headquartered in Munich, CODE LUXE operates internationally, providing consulting services beyond its local market. The company has established a strong international network for business matchmaking within the luxury industry. This global reach allows CODE LUXE to connect industry key players, start-ups, and future talents, facilitating collaboration and innovation across various luxury sectors.