Collective Artists Network
Collective Artists Network is India's only marketplace for popular culture and talent, offering strategic guidance, investment, and a wide range of services across various entertainment sectors.
History of Collective Artists Network
Collective Artists Network, originally known as KWAN, was founded in 2009. The company has since restructured and rebranded itself as the Collective Artists Network. The company operates in India's entertainment and popular culture sector. Glance, part of SoftBank-backed InMobi Group, invested in the company and entered a joint venture to co-create and operate multiple unique brands in partnership with top celebrities and social media influencers. The company employs over 180 people and maintains offices in Mumbai, Delhi, Hyderabad, Bangalore, and Chennai.
Services Offered by Collective Artists Network
Collective Artists Network offers a comprehensive range of services including talent identification and growth, public relations advisory, sponsorships and endorsements, digital activations, athlete/team-led content development, and merchandising and licensing. The company also provides strategic guidance and investment to startups, actionable insights into popular culture for brands, and end-to-end services in music management, publishing, and production. They are also engaged in talent programming and booking for live events.
Talent Representation by Collective Artists Network
Collective Artists Network represents an extensive portfolio of talent across various domains such as cinema, OTT, television, music, sports, digital, and regional categories. This includes leading actors in Hindi, regional cinema, and OTT platforms, directors, producers, script-writers, authors, and publishers. They also represent top athletes, entertainers, literary figures, digital influencers, social storytellers, and comedians. The network works closely with broadcasters to identify content packaging opportunities and talent for television non-fiction.
BigBang.Social Initiatives
BigBang.Social is a platform by Collective Artists Network, focusing on the convergence of entertainment and brand building. The platform has launched a creator learning academy and has partnered with Kool Kanya to nurture female creators. Additionally, BigBang.Social has teamed up with Under 25 Universe to launch a fellowship for aspiring storytellers. These initiatives are aimed at empowering and cultivating new talent within the entertainment and social media landscapes.
Strategic Ventures and Partnerships
Collective Artists Network has undertaken several strategic ventures and partnerships to enhance its market presence. The company's joint venture with Glance, part of the SoftBank-backed InMobi Group, aims to co-create and operate brands in collaboration with top celebrities and social media influencers. These partnerships enable the company to expand its reach and influence within the entertainment industry, reinforcing their position as a key player in the popular culture and talent marketplace.