Abby Mc Nabb
About Abby Mc Nabb
Abby Mc Nabb serves as the Director of Planning and Awareness Media at Collective Measures | Performance Marketing, where she has worked since 2021. With a background in media strategy and marketing, she has held various positions in notable companies, including Adobe and OMD USA.
Current Role at Collective Measures
Abby Mc Nabb serves as the Director of Planning and Awareness Media at Collective Measures | Performance Marketing. She has held this position since 2021, contributing to the company's strategic media planning and awareness initiatives. Her role involves overseeing media strategies that enhance brand visibility and engagement.
Previous Experience in Media Strategy
Prior to her current role, Abby Mc Nabb worked at Collective Measures in various capacities. She was the Media Director from 2019 to 2021 and the Associate Media Director from 2018 to 2019. Her experience also includes positions as a Media Strategist at TubeMogul, Inc. and Adobe, where she developed and implemented media strategies to optimize client campaigns.
Educational Background
Abby Mc Nabb earned her Bachelor's degree in Journalism from the University of Minnesota-Twin Cities, where she studied from 2007 to 2010. This educational foundation has equipped her with essential skills in communication and media, which she has applied throughout her career.
Early Career and Internships
Abby Mc Nabb began her career with various internships, including a role as a Copywriter and Design Intern at InclusionINC in 2010 and as a Public Relations and Marketing Intern at OVGuide.com in 2009. These early experiences provided her with valuable insights into media and marketing practices.
Recognition in the Industry
Abby Mc Nabb has been recognized as one of AdFed MN's 32 under 32, highlighting her contributions and impact within the advertising and media industry. This acknowledgment reflects her professional achievements and commitment to excellence in her field.