Ashley Terpstra
About Ashley Terpstra
Ashley Terpstra is a Media Director with extensive experience in integrated media strategy across various channels, including digital and traditional media. She has worked at Collective Measures since 2016 and previously held multiple roles at Martin Williams, demonstrating a strong focus on strategy, measurement, and analytics.
Current Role at Collective Measures
Ashley Terpstra serves as the Media Director at Collective Measures | Performance Marketing. In this role, she leads the integrated media strategy across various channels, including paid search, paid social, SEO, digital display, and traditional media. Her focus on strategy, measurement, and analytics is integral to the company's performance marketing efforts. She has held this position since 2016, contributing to the company's growth and success in the Greater Minneapolis-St. Paul Area.
Previous Experience at Martin Williams
Prior to her current role, Ashley Terpstra worked at Martin Williams for over a decade. She began as a Media Analyst from 2005 to 2007, then progressed to Media Planner from 2007 to 2010. She continued to advance her career at Martin Williams, serving as Media Supervisor from 2010 to 2012, Associate Media Director from 2012 to 2016, and Group Media Director for a brief period in 2016. This extensive experience in various media roles helped her develop a comprehensive understanding of media strategy.
Educational Background
Ashley Terpstra studied at Luther College, where she earned a Bachelor of Arts (B.A.) degree in Business Management and Communications from 2000 to 2004. Additionally, she completed her high school education prior to attending college. Her academic background has equipped her with the skills necessary for her roles in media strategy and management.
Leadership and Mentorship
Ashley Terpstra is recognized for her hands-on approach to mentorship and leadership within the media industry. She is known for guiding and developing talent, fostering a collaborative environment, and sharing her expertise with peers and junior staff. Her commitment to mentorship reflects her dedication to the growth of the media community.
Focus on Audience Engagement
Ashley Terpstra has a passion for finding unique ways to connect with audiences. This focus on audience engagement is evident in her integrated media strategies, where she seeks innovative methods to enhance communication and interaction with target demographics. Her approach emphasizes the importance of understanding audience needs and preferences in media planning.