Bill Roehl
About Bill Roehl
Bill Roehl serves as the Senior Director of Data Engineering at Collective Measures, where he has worked since 2018. He specializes in cloud infrastructure and marketing attribution modeling, and has developed a marketing analytics product platform that enhances targeting and conversion rates.
Work at Collective Measures
Bill Roehl has served as the Senior Director of Data Engineering at Collective Measures since 2018. In this role, he leads initiatives focused on marketing analytics and data engineering within the Greater Minneapolis-St. Paul Area. His responsibilities include developing a marketing analytics product platform that integrates machine-learned algorithms to improve targeting and conversion rates. Roehl's leadership in data engineering has contributed to the company's performance marketing strategies.
Education and Expertise
Bill Roehl holds a Master of Public Administration (MPA) from Capella University, where he achieved a 4.0 GPA. He also earned a Bachelor of Arts (BA) in History from Bowling Green State University. His expertise lies in cloud infrastructure and marketing attribution modeling, utilizing tools such as BigQuery, Google Cloud Platform (GCP), and Google Kubernetes Engine (GKE).
Background in Data Engineering
Before joining Collective Measures, Bill Roehl worked as a Senior Manager of Data Engineering at Ovative/group from 2014 to 2018. He also held the position of Senior Manager of ETL at CrossUSA from 2012 to 2014. His earlier career included roles at Neustar MarketShare as a Senior Data Specialist and at Capella University as a Research Analyst in Academic Quality Analytics. These positions provided him with a strong foundation in data management and analytics.
Leadership and Team Management
In his current role, Bill Roehl leads a team dedicated to providing clients with insights into the impact of marketing on both online and offline conversions. His leadership style focuses on leveraging data to drive decision-making and improve marketing effectiveness. This approach has positioned his team as a valuable resource for clients seeking to understand their marketing performance.