Dominic Johnson
About Dominic Johnson
Dominic Johnson serves as the Associate Director of Brand Media at Collective Measures | Performance Marketing, where he has worked since 2022. He has extensive experience in media planning, public relations, and marketing, having held various roles at notable organizations in the Greater Minneapolis-St. Paul Area and beyond.
Current Role at Collective Measures
Dominic Johnson serves as the Associate Director of Brand Media at Collective Measures | Performance Marketing. He has held this position since 2022, contributing to the agency's performance marketing strategies in the Greater Minneapolis-St. Paul Area. In this role, he is responsible for overseeing brand media initiatives and ensuring effective campaign execution.
Previous Experience in Media and Marketing
Dominic has a diverse background in media and marketing, having worked in various capacities. He was a Media Supervisor at Geometry Global for two months in 2018 and previously served as a Media Planner/Buyer at the same company for 11 months from 2017 to 2018. His experience also includes roles as a Digital Media Planner/Buyer and Digital Media Coordinator at Periscope from 2015 to 2017 and 2014 to 2015, respectively.
Education and Academic Background
Dominic Johnson earned a Bachelor of Science in Business Administration with a focus on Marketing and Advertising Management from Drake University, where he studied from 2009 to 2013. During his time at Drake, he was actively involved in various roles, including serving as a Staff Writer and Photographer for The Times Delphic.
Internship and Early Career Experience
Dominic's early career includes several internships that laid the foundation for his expertise in marketing and public relations. He interned at MassMutual Financial Group, Cassidy Turley, and Smiths Medical, gaining valuable experience in marketing strategies and communications. Additionally, he worked as a Public Relations and Marketing Intern at Fast Horse and as a Marketing and Communications Intern with USTA.
Skills and Expertise in Campaign Management
Dominic possesses strong skills in campaign setup and management, particularly within self-service Demand-Side Platforms (DSPs) like The Trade Desk. He is known for his ability to lead teams, train direct reports, and communicate effectively. His keen questioning skills ensure tasks are completed accurately and efficiently.