Gretchen Peter
About Gretchen Peter
Gretchen Peter is an Account Supervisor with extensive experience in digital marketing and brand management. She holds a Bachelor of Arts in Public Relations and Communication from Carthage College and has worked with various organizations, including Footlocker.com and SC Johnson.
Work at Collective Measures
Gretchen Peter has served as an Account Supervisor at Collective Measures since 2018. In this role, she manages the execution of marketing plans tailored for eCommerce sites, aiming to enhance brand awareness and drive sales. She champions the voice of the consumer, ensuring that marketing strategies align with customer needs and preferences.
Education and Expertise
Gretchen Peter earned a Bachelor of Arts (B.A.) in Public Relations and Communication from Carthage College, where she studied from 2011 to 2014. Her educational background provides a strong foundation for her career in marketing and public relations, equipping her with essential skills in communication and strategic planning.
Background in Public Relations
Gretchen Peter began her career in public relations with an internship at the Kenosha Kingfish Baseball Club in 2014. She later worked as a Community Relations Representative at SC Johnson from 2013 to 2014. These roles allowed her to develop her skills in public relations and community engagement.
Digital Marketing Initiatives
In her current role, Gretchen supports various digital marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and mobile app marketing. She provides direction for content creation, ensuring that marketing efforts are cohesive and effective across different platforms.
Previous Work Experience
Prior to her current positions, Gretchen held roles such as Lead Student Worker at Carthage College's Office of Student Life and Marketing and Events Intern at Skylight Music Theatre. These experiences contributed to her understanding of marketing and event management within educational and cultural contexts.