Katie Tweedy
About Katie Tweedy
Katie Tweedy serves as the Director of SEO and Content Marketing at Collective Measures | Media & Analytics, bringing extensive experience in digital marketing and content strategy. She has delivered numerous presentations at industry conferences and has a passion for storytelling, demonstrated through her volunteer work at a local bookstore and the Sundance Film Festival.
Work at Collective Measures
Katie Tweedy currently serves as the Director of SEO and Content Marketing at Collective Measures | Media & Analytics, a position she has held since 2024. Prior to this role, she worked in various capacities within the same organization, including Associate Director of SEO and Content Marketing from 2022 to 2024, and Supervisor of Content Marketing and Content Strategy from 2020 to 2022. Her extensive experience at Collective Measures has contributed to her expertise in SEO and content marketing strategies.
Education and Expertise
Katie Tweedy studied at the University of Wisconsin-Madison, where she earned a Bachelor of Arts degree in Communication Arts and a Certificate in Business from 2006 to 2010. She also attended the University of Galway for 11 months in 2009. Her educational background supports her expertise in content marketing and SEO, which she has developed through years of professional experience and numerous speaking engagements.
Speaking Engagements and Presentations
Katie Tweedy has delivered numerous presentations at industry conferences, showcasing her knowledge in SEO and content marketing. Notable talks include 'Not Your Momma's Keyword Research' at ContentTECH in June 2021, and '3 Unique Ways to Leverage Keyword Research' at the Content Marketing Conference in September 2022. She has also spoken on topics such as content measurement, data-driven content development, and the evolving search landscape at various events, including Content Marketing World and SMX Advanced.
Volunteer Experience
Katie Tweedy has a strong commitment to community service, volunteering weekly at a radical local bookstore for several years. Additionally, she has contributed her time and skills to the Sundance Film Festival for eleven years, participating in both traditional and digital festivals. Her volunteer work reflects her passion for storytelling and engagement with the community.
Professional Background
Katie Tweedy's professional background includes a range of roles in content marketing and SEO. Before her current position, she worked as a Senior Performance Content and SEO Manager at Collective Measures from 2018 to 2020, and as a Content Marketing Manager from 2011 to 2020. She also gained experience as a Communications Intern at The Bush Foundation in 2009 and as a Marketing Intern at Flatt Cola, LLC from 2008 to 2009. This diverse experience has equipped her with a comprehensive understanding of the digital marketing landscape.