Lauren Beerling
About Lauren Beerling
Lauren Beerling is the Director of Performance Media - Paid Search at Collective Measures | Performance Marketing, specializing in SEO and SEM with a strong focus on data analysis. She graduated Cum Laude from The College of St. Scholastica and has held various roles in performance marketing and search strategy throughout her career.
Current Role at Collective Measures
Lauren Beerling currently serves as the Director of Performance Media - Paid Search at Collective Measures | Performance Marketing. She has held this position since 2021, contributing to the company’s focus on performance marketing strategies. In her role, she specializes in optimizing paid search campaigns, leveraging her expertise in both SEO and SEM to drive results. Her data-driven approach allows her to analyze user behavior effectively, ensuring that marketing efforts align with consumer needs.
Previous Experience in Performance Media
Prior to her current role, Lauren Beerling held various positions within Collective Measures. She worked as the Associate Director of Performance Media - Paid Search from 2019 to 2021 and as a Performance Media Supervisor from 2018 to 2019. Before joining Collective Measures, she gained experience at Olson, where she was a Senior Strategist in Search & Optimization from 2016 to 2018 and a Search Strategist from 2015 to 2018. Her background includes a focus on performance media strategies and optimization.
Educational Background
Lauren Beerling studied at The College of St. Scholastica, where she earned a Bachelor of Arts degree in Advertising and Public Relations, with a minor in Marketing. She attended the college from 2008 to 2012 and graduated Cum Laude. Her education provided her with a strong foundation in marketing principles, which she has applied throughout her professional career.
Early Career and Internships
Lauren Beerling began her career with internships at Valleyfair Family Amusement Park, where she worked as a Marketing and Group Sales Intern in 2010 and later as an Event Coordinator in 2011. These early experiences helped her develop skills in marketing and event management. After her internships, she continued to build her expertise in digital marketing, working at various agencies, including Rocket 55 and Periscope.
Community Involvement
Lauren Beerling has participated in a mission trip to Mandaree, North Dakota, for the past nine years. During these trips, she works at a camp for children on the Fort Berthold Indian Reservation. This involvement reflects her commitment to community service and engagement beyond her professional responsibilities.