Leah Lam
About Leah Lam
Leah Lam serves as the Associate Director of Brand Media at Collective Measures, where she enhances company processes and analyzes campaign results to improve performance. With a background in both digital and traditional media, she has held various roles in the marketing field since earning her Bachelor's degree in Marketing from the University of Minnesota Duluth.
Current Role at Collective Measures
Leah Lam serves as the Associate Director of Brand Media at Collective Measures, a position she has held since 2022. In this role, she focuses on streamlining company processes and enhancing the web interface to improve operational efficiency. Prior to this, she worked as a Media Supervisor and Paid Media Manager, where she utilized her skills in digital and traditional paid media planning. Leah's responsibilities include analyzing campaign results to inform strategic decisions aimed at optimizing performance and increasing revenue.
Previous Experience in Digital Content
Before joining Collective Measures, Leah Lam worked at InboxDollars as a Digital Content Experience Coordinator from 2014 to 2017. During her three years in this role, she gained valuable experience in managing digital content strategies. Additionally, she completed internships at Airborne as a Data Analyst Intern in 2012 and at Bracketron as a Product Development & Sales Intern in 2013, which contributed to her foundational knowledge in data analysis and product development.
Educational Background
Leah Lam earned her Bachelor's degree in Marketing from the University of Minnesota Duluth, where she studied from 2010 to 2013. She also participated in a study abroad program at Curtin University for one semester in 2012. This educational background provided her with a solid foundation in marketing principles and practices, which she applies in her current role.
Skills and Expertise in Media Planning
Leah Lam possesses extensive experience in both digital and traditional paid media planning and execution. Her expertise includes analyzing campaign results to make informed strategic decisions that enhance performance and drive revenue growth. Leah is recognized for her creative problem-solving skills, which she applies to media campaigns to address challenges and improve outcomes.