Leslie Gibson
About Leslie Gibson
Leslie Gibson is a Senior Search Marketing Manager at Collective Measures | Performance Marketing in Minneapolis, Minnesota, with 16 years of experience in managing partner programs and enhancing online visibility through SEO techniques. Gibson specializes in digital marketing strategies for B2B companies and is also involved in fundraising activities and public speaking.
Work at Collective Measures
Leslie Gibson has served as the Senior Search Marketing Manager at Collective Measures since 2008. In this role, she manages partner programs, ensuring successful collaborations and partnerships that enhance the company's performance marketing efforts. Based in Minneapolis, Minnesota, she has spent 16 years at Collective Measures, focusing on digital marketing strategies tailored for B2B companies. Her responsibilities include conducting competitive research and analysis to improve client marketing strategies.
Education and Expertise
Leslie Gibson holds a Bachelor of Science degree in Communications, with a focus on Public Relations and Advertising, from Minnesota State University Moorhead. She studied there from 1975 to 1979. Her educational background complements her expertise in foundational SEO techniques, which enhance online visibility for clients. Additionally, she conducts public speaking and training sessions, sharing her knowledge in digital marketing with others.
Background
Prior to her tenure at Collective Measures, Leslie Gibson worked as a Program Development Manager at Digital River from 2000 to 2002. This role provided her with experience in program management and development. Throughout her career, she has engaged in fundraising activities, contributing to the financial growth of various initiatives. Her skills also extend to event planning and management, where she organizes successful marketing events.
Achievements
Leslie Gibson has developed content strategies that encompass both long-form articles and short-form social media posts. She possesses skills in ad copywriting and editing, which contribute to effective marketing campaigns. Her involvement in competitive research and analysis further enhances her ability to improve client marketing strategies, showcasing her comprehensive approach to digital marketing.