Mackenzie Allison
About Mackenzie Allison
Mackenzie Allison is an Account Manager at Collective Measures | Performance Marketing, where she has worked since 2022. She has a background in media coordination and project management from her previous roles at GPS IMPACT and holds a Bachelor's Degree in Public Relations and Law, Politics and Society from Drake University.
Work at Collective Measures
Mackenzie Allison currently serves as an Account Manager at Collective Measures | Performance Marketing. She has held this position since 2022. In her role, she is responsible for managing client accounts and ensuring the delivery of effective marketing strategies. Her experience in performance marketing allows her to contribute to the optimization of client campaigns.
Previous Experience at GPS IMPACT
Mackenzie Allison has a substantial background with GPS IMPACT, where she worked in various roles. She began as a Digital Strategist from 2017 to 2020, focusing on digital marketing strategies. She then transitioned to the role of Media Coordinator in 2020, serving for one year. Following this, she took on the position of Lead Integrated Project Manager, Business Development and Media Coordination from 2021 to 2022, where she managed project workflows and client relationships.
Education and Expertise
Mackenzie Allison earned her Bachelor’s Degree from Drake University, where she studied Public Relations and Law, Politics and Society from 2013 to 2017. This educational background provides her with a strong foundation in communication and strategic thinking, which she applies in her current role in performance marketing.
Internship Experience
In 2017, Mackenzie Allison gained practical experience as a Marketing Intern at Blue Frog for three months. This internship allowed her to develop skills in marketing and gain insights into the industry, further enhancing her qualifications for her subsequent roles.