Mathew Larson
About Mathew Larson
Title and Role at Collective Measures
Matt Larson holds the position of Vice President, Media + Connection Strategy at Collective Measures. In this role, Matt is responsible for overseeing the media and connection strategies, helping clients maximize their reach and engagement through strategic media planning and partnerships.
Previous Experience at Haworth Marketing + Media
Before joining Collective Measures, Matt Larson worked at Haworth Marketing + Media. During his tenure, he played a critical role in managing partnerships with high-profile brands such as White Claw, Walmart, and DICK’s Sporting Goods. This experience has provided him with deep insights into brand collaboration and media strategy.
Strategic Media Partnerships
While at Haworth Marketing + Media, Matt Larson oversaw key strategic media partnerships with renowned brands. Notable collaborations included White Claw, Walmart, and DICK’s Sporting Goods. These partnerships underscored his ability to drive successful media strategies and enhanced brand visibility.
Authored Publications
In addition to his role at Collective Measures, Matt Larson has contributed thought leadership to industry discussions. He authored an article titled 'A Marketer’s Guide to the 2024 Presidential Election' on the Collective Measures website. The piece provides insights and guidance for marketers navigating the complexities of the political landscape in 2024.