Neil Robinson
About Neil Robinson
Neil Robinson is an Associate Director of Performance Media at Collective Measures in Minneapolis, Minnesota, with extensive experience in performance marketing and data analysis. He has held various roles in marketing and media, including positions at Keypath Education Australia and Ryan Lawn & Tree, and has a Bachelor of Science in Business Management and Marketing from Northwest Missouri State University.
Current Role at Collective Measures
Neil Robinson serves as the Associate Director of Performance Media at Collective Measures, a position he has held since 2023. Based in Minneapolis, Minnesota, he operates in a hybrid work environment. In this role, he focuses on performance marketing strategies, utilizing his expertise in data analysis to drive effective marketing initiatives.
Previous Experience in Marketing
Prior to his current role, Neil held various positions in the marketing field. He worked as a Marketing Manager at Keypath Education Australia from 2018 to 2019. He also served as a Digital Media Buyer and Paid Search Specialist at Keypath Education Australia from 2013 to 2018. Additionally, he was a Senior Performance Media Manager and Performance Media Supervisor at Collective Measures from 2020 to 2023.
Educational Background
Neil Robinson earned a Bachelor of Science (B.S.) in Business Management and Marketing from Northwest Missouri State University, where he studied from 2009 to 2013. He completed his high school education at Maysville Jr.-Sr. High School, graduating with a High School Diploma in 2009.
Skills and Expertise
Neil has a strong background in analyzing data to inform marketing strategies. He possesses expertise in creating and managing pay-per-click (PPC) campaigns. His experience includes collaborating within teams to achieve marketing goals, demonstrating his ability to work effectively in a team-oriented environment.
Authorship and Contributions
Neil authored an article discussing 2024 Landing Page Test Trends, contributing to the field of performance marketing. His insights reflect his knowledge and experience in the industry, further establishing his presence as a professional in performance media.