Sarah Arfstrom
About Sarah Arfstrom
Sarah Arfstrom is a Senior Performance Media Planner at Collective Measures | Performance Marketing, where she has worked since 2021. She has a background in marketing and communications, having earned a Bachelor of Arts from the University of St. Thomas.
Current Role at Collective Measures
Sarah Arfstrom serves as a Senior Performance Media Planner at Collective Measures, a performance marketing agency. She has held this position since 2021, contributing to the agency's media planning efforts for three years. In her role, she focuses on optimizing media strategies to enhance client performance and drive measurable results.
Previous Experience in Performance Media
Before her current role, Sarah worked at Collective Measures as a Performance Media Planner from 2020 to 2021. She also held the position of Associate Performance Media Planner at the same company from 2019 to 2020. Her experience in performance media began with her internship as a Digital Paid Media Intern in 2019, where she gained foundational skills in digital marketing.
Educational Background in Marketing
Sarah Arfstrom earned her Bachelor of Arts degree in Marketing Management, with a minor in Communication and Journalism, from the University of St. Thomas. She studied there from 2015 to 2019. Her education provided her with a strong foundation in marketing principles and communication strategies.
Internship Experience in Digital Marketing
Throughout her academic career, Sarah gained practical experience through various internships. She worked as a Digital Marketing Strategist Intern at Tommie Communications from 2018 to 2019. Additionally, she completed internships at Asset Marketing Services, LLC. and First Scribe in 2018 and 2019, respectively, focusing on digital paid media.
Early Career and Retail Experience
Sarah's early career includes a position as a Retail Sales Associate at Dry Goods USA from 2016 to 2017. This role provided her with customer service experience and insights into retail operations. She also served as a Business Office Student Intern at the University of St. Thomas - Opus College of Business from 2017 to 2019, where she developed skills in business administration.