Theresa Swiggum
About Theresa Swiggum
Theresa Swiggum serves as the Media Director at Collective Measures | Performance Marketing in Minneapolis, Minnesota, where she has worked since 2020. She holds a Bachelor of Arts in Art History and Art Studio from Gustavus Adolphus College and has extensive experience in B2B marketing and media strategy.
Work at Collective Measures
Theresa Swiggum has been serving as the Media Director at Collective Measures | Performance Marketing since 2020. In this role, she oversees media strategy and execution, contributing to the company's performance marketing efforts in Minneapolis, Minnesota. Prior to her current position, she held several roles within the same organization, including Associate Media Director from 2018 to 2020, Media Supervisor from 2016 to 2018, and Senior Paid Media Manager in 2016. Her extensive experience at Collective Measures has allowed her to develop a comprehensive understanding of media strategies and client needs.
Education and Expertise
Theresa Swiggum earned a Bachelor of Arts (BA) in Art History and Art Studio from Gustavus Adolphus College, where she studied from 2000 to 2004. Additionally, she obtained an Associate of Arts and Sciences (AAS) in Interior Design from The Art Institutes International-Minnesota, completing her studies from 2005 to 2007. Her educational background in art and design complements her expertise in media strategy, particularly in B2B marketing across the education, financial, and healthcare sectors.
Background
Theresa Swiggum's professional journey began in customer service and sales, where she worked in various restaurants from 2004 to 2011. She transitioned into the marketing field, starting as a Digital Assistant at Creatis in 2011, followed by roles at Novus Media, Inc. and MB25 Media Solutions. Her career at Collective Measures began in 2015, where she quickly progressed through various positions, showcasing her skills in media strategy and digital marketing.
Achievements
Throughout her career, Theresa Swiggum has developed advanced skills in data analysis and spreadsheet management, particularly as an Excel power-user. Her experience spans multiple roles in media strategy and digital marketing, allowing her to effectively contribute to client interactions and negotiations. Her background in creative design further enhances her capabilities in developing effective media strategies.