Tom Segar
About Tom Segar
Tom Segar serves as the Director of Analytics at Collective Measures, where he applies his extensive experience in performance marketing and database operations to support data-driven decision-making. He has a strong background in analytics, having previously held significant roles at Bluestem Brands, Inc. and Aimia Inc.
Work at Collective Measures
Tom Segar serves as the Director of Analytics at Collective Measures, a performance marketing agency. In this role, he utilizes his extensive experience in analytics and database marketing to support data-driven decision-making processes. Since joining the company in 2021, he has been involved in various performance marketing initiatives, contributing to insights on digital marketing trends.
Education and Expertise
Tom Segar has a solid educational background with degrees in Psychology and Biology from the University of Wisconsin-Stevens Point, where he studied from 1988 to 1993. He furthered his education in Experimental Psychology at the University of Wisconsin Oshkosh from 1993 to 1995. His academic focus complements his professional expertise in analytics, database marketing, and decision sciences.
Background in Database Marketing
Before his current role, Tom Segar accumulated significant experience in database marketing and operations. He worked at Bluestem Brands, Inc. as the Database Marketing Analytics and Operations Manager from 2016 to 2021. Prior to that, he held the position of Decision Sciences Manager at Aimia Inc for 13 years, from 2001 to 2014. This background has equipped him with the skills necessary to assist others in making informed, data-driven decisions.
Professional Achievements
Tom Segar has authored an article on server-side tracking and conversion APIs, showcasing his knowledge in the field of digital marketing. His insights into digital marketing trends reflect his commitment to staying informed about industry developments and contributing to the broader conversation in performance marketing.