Zara Lager
About Zara Lager
Zara Lager is a Brand Media Supervisor with a background in strategic communication and graphic design. She has held various roles in media planning and social media marketing across several companies in the Greater Minneapolis-St. Paul Area.
Current Role at Collective Measures
Zara Lager serves as a Brand Media Supervisor at Collective Measures | Media & Analytics since 2023. In this role, she focuses on developing and implementing media strategies that align with client objectives. Her responsibilities include overseeing media planning and execution, ensuring campaigns are optimized for performance, and collaborating with cross-functional teams to drive results.
Previous Experience in Media Planning
Before her current position, Zara Lager worked as a Media Planner at Carmichael Lynch from 2019 to 2021. In this capacity, she was responsible for planning and executing media strategies for various clients. Prior to that, she was an Assistant Planner at Haworth Marketing + Media from 2017 to 2019, where she gained foundational experience in media planning.
Internship and Early Career Experience
Zara Lager began her career with internships that provided her with valuable skills in marketing and design. She worked as a Social Media Marketing Intern at Nerland Co. for three months in 2016, and as a Graphic Design Intern at Altus Marketing & Business Development for nine months. Additionally, she served as a Social Media Specialist at HealthEZ for two months in 2017.
Role as Connection Strategist
From 2021 to 2023, Zara Lager held the position of Connection Strategist at Solve in Minneapolis, Minnesota. In this role, she focused on creating strategies that connect brands with their target audiences through various media channels. This position allowed her to further develop her expertise in media strategy and audience engagement.
Education and Academic Background
Zara Lager earned her Bachelor's degree from the University of Minnesota, where she studied Strategic Communication and Graphic Design. This educational background provided her with a solid foundation in both communication strategies and visual design, which she applies in her professional roles.