Cook it
Cook it offers a variety of meal kits with free home delivery, using local ingredients and recyclable packaging, and provides flexible subscription options.
Services
Cook it offers a variety of meal kits including ready-to-cook and ready-to-eat options. The company provides free home delivery for these meal kits, with a flexible subscription model that allows customers to skip weeks or modify their orders. The meal kits are designed to keep ingredients fresh for up to 6 hours after delivery. In addition to meal kits, Cook it offers a pantry section featuring various local products, including snacks and other local goods. The company also provides a program called Chef étoilé, a rewards program for customers.
Products
Cook it ensures the freshness and quality of their meal kits by using local ingredients, with at least 50% of the products in each box being local. The company introduces a minimum of 16 new ready-to-cook recipes each week and offers a flexible array of vegetarian meal options. In April 2022, Cook it introduced a new reusable cooler to reduce waste, demonstrating their commitment to sustainability. The company also launched a new line of ready-to-eat salads in May 2023 and provides a cookbook with recipes from top chefs.
Sustainability Efforts
Cook it aims to reduce waste through the use of a reusable cooler introduced in April 2022. The company is also committed to sustainability by using recyclable materials for their packaging. By partnering with the Aliments du Québec program in June 2023, Cook it further emphasizes its commitment to local sourcing and environmental responsibility.
Partnerships and Acquisitions
In February 2024, Cook it was acquired by Fresh Prep, expanding its market reach and offerings. The company became the first meal kit company to partner with the Aliments du Québec program in June 2023, highlighting their dedication to local sourcing. Cook it has also gained visibility by participating in television shows like Dans l’œil du dragon and Dragon’s Den.
Customer Experience
Cook it provides a customer-friendly experience with a flexible subscription model. Customers can adjust delivery schedules and modify their orders as needed. The company offers a 30% discount on the first box with a promotional code, enhancing accessibility for new users. Cook it also engages with customers through their blog which features various culinary tips and recipes, offering added value to its services.