Diana Hsieh
About Diana Hsieh
Diana Hsieh - Product Manager
Diana Hsieh is a Product Manager with a focus on product-led growth (PLG) strategies. She has played a crucial role in the development of Correlated's Customer Lifecycle Scoring feature. Diana’s experience in product management is complemented by her deep understanding of how product usage data can enhance sales and marketing strategies.
Diana Hsieh's Expertise in Product-Led Growth and Lead Scoring
Diana Hsieh extensively writes about product-led growth (PLG) and lead scoring. She has provided valuable insights on utilizing product usage data to improve sales and marketing outcomes. Her articles explore the benefits of combining Reverse ETL with product-led sales tools and share strategies for driving expansion revenue using automated workflows.
Integration of Correlated with Mixpanel, Amplitude, and Segment
Diana Hsieh has written about the integration of Correlated with analytics tools like Mixpanel, Amplitude, and Segment. Her writings focus on how these integrations can help in setting up data for product-led growth, making it easier for marketers to leverage customer product usage data to find better leads and make data-driven decisions.
Guides on Product-Led Growth for Marketers
Diana Hsieh has provided practical guides on setting up data for product-led growth using tools like Hightouch, BigQuery, Salesforce, and Segment. Additionally, she has written about the benefits of using Marketo in conjunction with Correlated for PLG marketers and has shared tips on running a sales-assisted PLG playbook.
Addressing Challenges for Data Teams in PLG Revenue Teams
Diana Hsieh has discussed the challenges data teams face in supporting product-led growth (PLG) revenue teams and offered solutions to these challenges. Her content tackles the importance of product-led sales, how to get started with it, and the differences between MQLs (Marketing Qualified Leads) and PQLs (Product Qualified Leads) in finding revenue opportunities.