CreativeX
CreativeX uses AI-powered technology to enhance creative decisions, offering tools for end-to-end workflows and tracking metrics to improve business outcomes. The company operates globally with a 4-day work week and provides comprehensive employee benefits.
AI-Powered Creative Decision Tools
CreativeX employs AI-powered technology to maximize the impact of creative decisions. It aggregates global content from all major platforms and Digital Asset Management (DAM) systems into a unified system of record. By tracking important metrics and mapping them to business outcomes, the company leverages customizable software to optimize creative efforts. This empowers creative partners by scaling creative learnings and best practices across over 1,000 agencies worldwide.
End-to-End Creative Workflows Solutions
CreativeX provides comprehensive tools for end-to-end creative workflows, encompassing Pre-Flight, In-Flight, and In-Sync stages. These tools support creative teams in evaluating new content before it goes live, monitoring live and historic content, and gaining visibility into creative and media efficiency. The platform measures various creative attributes such as aspect ratio, branding, video length, pacing, and call-to-action to ensure high-quality outputs.
Creative Quality and Performance Metrics
CreativeX offers a Creative Quality Score system to measure and enhance the suitability of digital advertisements. The platform customizes the definition of creative quality, allowing adjustments in the weight of each attribute. Reports from CreativeX indicate a 34% increase in brand lift when creative is consistently branded and a 10% increase in impressions per dollar when creative adheres to platform best practices. The company also reports a substantial 49% uplift in sales driven by strong creative.
Global Presence and Work Culture
CreativeX operates out of offices in New York, London, and Portland, with a globally distributed remote team. The company advocates a balanced work-life culture, implementing a 4-day work week with 'Elevate Fridays' dedicated to personal development. Benefits include fully paid medical, dental, and vision insurance in the US and private medical insurance in the UK. Employees receive unlimited paid time off in the US and generous time off in the UK, along with stock options.
Security and Data Protection
CreativeX prioritizes data security and protection, having achieved ISO27001:2022 certification for information security management. The company stores customer data within Amazon AWS and DigitalOcean data centers, with enforced multi-factor authentication and customizable password settings to ensure platform security. These measures reflect CreativeX's commitment to maintaining high standards of information security across its operations.