Critical Mass
Critical Mass is a global digital experience design agency with 11 offices worldwide, offering services in Creative & Brand, Experience Design, Transformation, and Innovation.
Company Overview
Critical Mass is a global digital marketing agency headquartered in Calgary. The company operates 11 offices located in Calgary, Chicago, Cupertino, London, Los Angeles, Nashville, New York, San José, São Paulo, Tokyo, and Toronto. The organization employs a total of 1164 people and offers services in Creative & Brand, Experience Design, Transformation, and Innovation.
Creative & Brand Services
Under its Creative & Brand umbrella, Critical Mass provides a range of services, including digital brand identity, social storytelling, digital campaigns, and Dynamic Creative Optimization (DCO). Additionally, the company excels in developing immersive content designed to engage and captivate audiences effectively.
Experience Design
Experience Design at Critical Mass is specialized in user experience (UX) and user interface (UI) design, content strategy, and tone of voice & copy. These services aim to enhance the overall user journey and ensure a seamless interaction between the user and digital platforms, thus improving satisfaction and engagement.
Transformation Services
Critical Mass focuses on delivering comprehensive transformation services that include e-commerce solutions, MarTech and AdTech platforms, automated and real-time analytics, and on-demand content. These services are designed to drive digital transformation and help businesses stay competitive in a rapidly evolving market.
Innovation
Innovation services at Critical Mass emphasize new and emerging social and platform technologies, AI and predictive analytics, and search innovation. The company’s efforts in innovation aim to harness the latest technological advancements to support businesses in achieving competitive advantages and staying ahead in the digital landscape.
Talent Development Programs
Critical Mass runs several in-house development programs, including Trailhead, which is designed for emerging talent. Additionally, the company has an Artist-In-Residence Program known as CM:AIR, which supports and nurtures creative artists within the organization.
Job Openings
Critical Mass has job openings in various departments such as Project Management, Strategic Planning and Consulting, Visual Design, Art Direction, Business Development, Production, Account Management, Copy, Financial Services, Development, Analytics, Media and Channel Planning, and SEO and Search Marketing Strategy. These opportunities span across different expertise and levels of experience.
Awards and Recognition
Critical Mass has been recognized as a finalist in the 2024 Digiday Media Buying and Planning Awards. The company also won the WorkLife Awards in January 2024, signifying its excellence and dedication to delivering high-quality work in the digital marketing industry.
Business and Press Inquiries
For new business inquiries, Critical Mass can be reached at newbusiness@criticalmass.com. For press-related inquiries, the company can be contacted at pr@criticalmass.com. This dedicated communication setup ensures streamlined responses and proper handling of different types of inquiries.