Customer Portfolios
Customer Portfolios offers a comprehensive suite of marketing and analytics products and services, catering to industries such as Retail, Quick Serve Restaurant, and Retail Banking.
Services
Customer Portfolios offers a comprehensive suite of services including Analysis and Insight, Strategic Marketing, and Campaign Execution. These services are designed to help businesses leverage customer data for improved marketing strategies and more effective campaign implementation. The company specializes in providing detailed analytical insights that guide businesses in making informed marketing decisions.
Products
Customer Portfolios provides a wide range of products including Customer Insights & Analytics, Single View of the Customer, Portfolio Pathing, Predictive Modeling, Perfect Pixel, Smart Cookie, Analytical Dashboards, Marketing Automation, Customer Lifecycle, Customer Engagement, Loyalty Marketing, CRM Architecture, Best Practices Workshop, Customer Experience Analysis, CP Customer Blueprint, and ENCORE. These products are designed to offer businesses a holistic view of their customers and help them enhance their marketing strategies.
Sectors Served
Customer Portfolios serves multiple sectors, including Retail, Quick Serve Restaurant, and Retail Banking. By tailoring their offerings to these specific industries, the company ensures that their clients receive industry-specific insights and strategies. Their solutions cater to the unique challenges and requirements of each sector.
Marketing Platforms and Tools
Customer Portfolios utilizes a robust marketing platform that integrates data, analytics, and insights to drive revenue. Central to their technology is the Customer Data Platform (CDP), which integrates 1st party data from all offline and online sources to create a Complete View of Customer. They also offer a marketing automation platform called MARCIE Workbench, which helps businesses streamline their marketing efforts.
Portfolio Analysis and Lifecycle Marketing
Customer Portfolios provides comprehensive Portfolio Analysis services, including Portfolio Pathing, Portfolio Value, and Portfolio Lifecycle products. Their Lifecycle Marketing services involve strategic initiatives and omnichannel campaign execution aimed at growing Best Customers. These services enable businesses to understand customer behaviors and enhance customer loyalty.