Custora
Custora, based in New York's Flatiron district, is an acquired B2B analytics company specializing in advanced customer segmentation and predictive analytics for e-commerce marketing.
Company History
Custora was launched in January 2012. The company was part of Y Combinator's Winter 2011 batch (W11). Over the years, Custora grew from its inception to serve leading retail innovators like Teleflora, Bonobos, and 7 for All Mankind. Located in the Flatiron district of Manhattan, New York, NY, the company has established itself firmly in the B2B Analytics sub-industry. Custora's journey also includes reaching the point of being acquired, marking a significant milestone in its growth.
Locations and Regions Served
Custora operates out of the Flatiron district in Manhattan, New York, NY, USA. The company primarily serves customers within the United States of America and the wider region that includes America and Canada. The strategic location in New York allows Custora to engage effectively with leading retail innovators and maintain close proximity to industry hubs.
Industry and Sub-industry
Custora functions within the B2B industry, specifically focusing on B2B Analytics. Their specialization lies in providing advanced segmentation and predictive analytics platforms designed for e-commerce marketing. The company integrates cutting-edge customer analytics methodologies and offers solutions that are seamless with various marketing tools, including Email Service Providers (ESPs), display advertising, Facebook Custom Audiences, and Google Customer Match.
Products and Services
Custora offers a predictive analytics platform tailored for e-commerce marketing. This advanced segmentation platform is aimed at online retailers, enabling them to conduct detailed customer analytics. The company's mission is to eliminate the 'mass' market approach by offering customer-focused software tools. Custora's technology integrates with major marketing tools to enhance the precision and effectiveness of marketing campaigns.
Team Overview
Custora has a team size of 11 employees based in New York, NY. Despite being a small team, they cover various roles and responsibilities critical for the operation and growth of their predictive analytics platform. The company is also actively hiring for various positions, demonstrating an ongoing commitment to growth and talent acquisition.