Datasembly
Datasembly provides real-time product data for market intelligence, offering solutions for retailers and CPGs, including pricing, analytics, and merchandising. The company collects over 12 billion weekly product observations from 150,000+ stores and 230+ retailers, covering in-store, online, and delivery channels.
Services
Datasembly provides real-time product data solutions aimed at market intelligence. The company offers various services tailored for retailers and CPGs (Consumer Packaged Goods), including category management, pricing & analytics, and merchandising. The solutions feature competitive price change insights, promotion compliance tracking, and customized dashboards. Additionally, Datasembly introduced a new product matching service, aiming to match private label and national brand products.
Products
Datasembly's product lineup includes several solutions to optimize market positioning and strategic decisions. These include the Grocery Price Index™, which measures weekly changes in grocery pricing, and a Competitive Price Change solution to respond swiftly to market shifts. The Promotion Compliance solution offers real-time insights into item and store-level promotion effectiveness. The company also offers a platform with customizable dashboards and full data export features.
Technology Platform
Datasembly's technology platform is designed for collecting and organizing vast amounts of product data. It enables hyper-local pricing, promotions, and assortment insights by pulling from in-store, online, and delivery channels. The platform's data engine gathers over a billion product observations each day, making transactional information widely accessible and shareable. The platform also employs machine learning and natural language processing to enhance its competitive product matching solutions.
Market Coverage
Datasembly covers a broad market, collecting data from over 150,000 stores and 230+ retailers. Its data collection engine observes more than a billion product data points daily and has amassed a total of 2 trillion observations. This extensive coverage allows Datasembly to offer insights into hyper-local pricing and assortment trends. Two of the top five CPGs and three of the top five retailers currently utilize Datasembly's solutions.
Funding and Investment
Datasembly secured $16 million in Series B funding, led by Noro-Moseley Partners. This funding has facilitated the growth and enhancement of Datasembly's technology platform and data services. The investment underscores the market's confidence in Datasembly's ability to provide valuable real-time market intelligence.