DCI Marketing
DCI Marketing partners with brands and retailers to create custom activation solutions and unique retail environments, serving industries such as automotive, beauty, and consumer electronics. With over 75 years of experience, the company offers a range of services including digital engagements, audit services, and retail fixtures, and is part of The Marmon Group, a Berkshire Hathaway Company.
Company Overview
DCI Marketing partners with brands and retailers to create custom activation solutions and unique retail environments. With over 75 years of experience in the retail marketing industry, the company serves various industries, including automotive, beauty, and consumer electronics. DCI Marketing is part of The Marmon Group, a Berkshire Hathaway Company, and operates offices in Milwaukee, Detroit, and India. The company offers remote work options for many positions and provides a range of benefits, including 401(k) with matching, health insurance, and tuition reimbursement.
Services
DCI Marketing provides a range of services to enhance retail marketing and customer engagement. These services include audit services such as mystery shopping, physical audits, surveys, and intercepts. They also offer digital engagements, ownership connections, and comprehensive retail fixtures & environments. Additionally, DCI Marketing provides data-driven digital solutions to power retail messaging and drive sales, including the proprietary LiveGuide® digital content management system.
Industry Solutions
DCI Marketing serves several key industries with tailored solutions. In the beauty sector, the company has identified significant cost savings and maintained long-term partnerships with prominent brands. For the automotive industry, DCI Marketing developed the UltraGrid Accessory Merchandising System, boosting accessory sales for clients like Toyota. In consumer electronics, the company created a new digital product display for Lenovo at B&H in Manhattan. They also produce custom publishing content, such as the Subaru Drive magazine, which has a wide readership.
Products
DCI Marketing is known for its proprietary products and innovative solutions. The UltraGrid Accessory Merchandising System is designed for high-impact accessory displays, aiding sales in the automotive sector. Another notable product is the SafeTap Hands-Free Sanitizer Dispenser, part of their Clean & Safe Solutions. In addition, they developed the LiveGuide® digital content management system to enhance in-store digital engagements and messaging.
Major Projects
DCI Marketing undertakes significant projects that reflect its capabilities in retail marketing and innovation. Notably, the company helped Sephora realize 30% potential cost savings in their interactive fragrance experience. They also developed a new digital product display for Lenovo at B&H in Manhattan and the UltraGrid Merchandising System, which supercharged auto accessory sales for Toyota. Additionally, the Subaru Drive magazine, produced by DCI Marketing, reaches more readers than many leading US magazines, showcasing their custom publishing prowess.