DeviceAtlas
DeviceAtlas offers device intelligence solutions for various industries, providing real-time insights and analytics to optimize content delivery and advertising campaigns.
Services
DeviceAtlas provides device intelligence solutions catering to web, app, and mobile network operator (MNO) ecosystems. Their offerings include APIs for developers, comprehensive documentation, and support. They enable granular device targeting for advertising campaigns which maximizes revenue from impressions and minimizes discrepancies. The company also supports various industries such as AdTech, Optimization, Analytics, OTT/Streaming, and IoT by ensuring content delivery is optimized for the end user's device.
Products
DeviceAtlas offers several products, including DeviceAssure and Device Map. DeviceAssure provides real-time identification of fraudulent and misrepresented traffic. Device Map offers TAC-based device insights for the mobile ecosystem in collaboration with the GSMA. DeviceAtlas also provides detailed analytics tools to understand customer engagement at the device level and measures IoT activity on networks. It identifies OTT traffic from set-top boxes, smart TVs, and game consoles, ensuring accurate and optimized content delivery.
Industries Supported
DeviceAtlas supports a range of industries including AdTech, Optimization, Analytics, OTT/Streaming, and IoT. Each industry benefits from DeviceAtlas' comprehensive device intelligence, which includes granular device targeting for advertising, enhancement of user engagement analytics, and optimization of content delivery. Additionally, DeviceAtlas helps in identifying and measuring IoT activity and OTT traffic, offering valuable insights into network and device behaviors.
Partnerships and Contributions
DeviceAtlas partners with major industry bodies such as the IAB, ITU, and GSMA. They also contribute to open web standards and open-source projects. Through these partnerships and contributions, DeviceAtlas helps shape industry standards and drives innovation in device intelligence. This collaborative approach ensures that their solutions remain at the forefront of technological advancements in the device intelligence landscape.
Device Intelligence for Streaming Services
DeviceAtlas provides device intelligence for streaming services. By supplying accurate metadata on user devices, they help streaming platforms deliver content seamlessly and without errors. This ensures that users receive an optimized viewing experience across various devices, such as set-top boxes, smart TVs, and game consoles. Streaming services benefit from DeviceAtlas' in-depth insights into device capabilities and performance characteristics.