Dieste
Dieste is a full-service multicultural marketing agency with offices in Dallas, Los Angeles, and New York, recognized as Ad Age A-list 2023 Multicultural Agency of the Year.
Services
Dieste is a full-service agency with a focus on modern multicultural marketing. The agency leverages its proprietary cultural intelligence system called Culture Connect™ to provide targeted marketing solutions. Dieste's services are designed to connect brands with diverse audiences, leveraging insights from different cultures to create impactful campaigns.
Offices
Dieste has offices in Dallas, Los Angeles, and New York. These strategic locations enable the agency to have a wide-reaching influence and cater to a diverse range of clients from different regions.
Specialized Divisions
Dieste includes a division called Dieste Health, which focuses on promoting racial and ethnic health equity. The division works closely with healthcare companies to build their brands within communities of color, a focus they have maintained since the early 2000s.
Notable Campaigns
Dieste has executed a myriad of successful campaigns. Their work includes the Goya Foods' Coquito campaign, AT&T Fiber during the 2022 World Cup, and Cricket Wireless, which increased brand consideration by 26% among Hispanics. Noteworthy also are their campaigns for The Wild Detectives bookstore, which saw a 200% boost in sales during the COVID-19 pandemic, and for Cheetos with Bad Bunny, achieving over 4 billion views on TikTok.
Industry Recognition
Dieste has been recognized as Ad Age A-list 2023 Multicultural Agency of the Year. This recognition reflects Dieste's consistent excellence and innovation in the field of multicultural marketing since its founding in 1996.