Digital Media Solutions
Digital Media Solutions provides customer acquisition and data solutions services, specializing in various verticals such as insurance, education, and consumer finance. The company leverages first-party data and proprietary technologies to deliver targeted advertising campaigns and operates a predominantly remote workforce headquartered in Clearwater, FL.
About Digital Media Solutions
Digital Media Solutions, founded in 2012, is headquartered in Clearwater, FL. It provides customer acquisition and data solutions services, specializing in verticals such as auto & home insurance, health insurance, education, consumer finance, home services, ecommerce, and nonprofit sectors. The company prioritizes compliance and brand safety, supported by industry-leading processes and an in-house legal and compliance team.
Services Offered by Digital Media Solutions
Digital Media Solutions offers a wide range of services, including innovative digital performance advertising solutions, data append and identity resolution services, and targeted advertising campaigns leveraging first-party data. The company uses a performance-based model to connect high-intent consumers with advertisers. Additionally, DMS operates an extensive portfolio of finance-focused websites and provides full-service higher education marketing agency support.
Specialized Technologies and Platforms
Digital Media Solutions utilizes several proprietary technologies and platforms to enhance its service offerings. These include Sparkroom, an education inquiry management software, and Aimtell, a web push notification technology for re-engaging consumers. The company also operates platforms like LoanAdvisor and MortgageAdvisor for consumer finance services and ZipQuote for optimizing digital prospecting for insurance agents.
Commitment to Compliance and Brand Safety
Digital Media Solutions has a strong focus on compliance and brand safety, utilizing industry-leading processes and supported by an in-house legal and compliance team. The company is committed to upholding human rights and ethical business practices, ensuring that its operations align with these principles while delivering effective advertising solutions.
Remote Workforce and Locations
Digital Media Solutions operates with a predominantly remote workforce, with teammates located across the U.S. and Canada. Despite the remote nature of its operations, the company remains headquartered in Clearwater, FL, allowing it to manage its extensive portfolio of services and solutions while maintaining operational efficiency.