Directions Research
Directions Research is an employee-owned market research firm headquartered in Cincinnati, Ohio, serving industries such as Consumer Goods, Healthcare, and Finance. The company offers a wide range of services including Market Assessment, Product Testing, and Brand Equity & Tracking, and has been recognized as a Top 50 U.S. Insights & Analytics Company.
Company Overview of Directions Research
Directions Research is an employee-owned market research and insights firm founded over 30 years ago with the mission of forming long-term partnerships with marketing, consumer insight, and B2B insights leaders. The company is headquartered in Cincinnati, Ohio, and operates both regionally and globally. As of 2023, Directions Research has reached $1 billion in cumulative sales, employing over 230 individuals with 56 employee shareholders. The firm has been recognized as a Top Workplace by the Cincinnati Enquirer for seven consecutive years.
Services Offered by Directions Research
Directions Research offers a comprehensive suite of services tailored to meet the needs of various industries including Consumer Goods, Healthcare, Finance, Technology, Retail, and Restaurant. Key services provided include Market Assessment, Innovation, Product Testing, Brand Equity & Tracking, Insights Development, and Visual Insights. The firm also offers proprietary solutions such as CrowdSight™ for commercial insights based on behavioral science and the Insights to Influence™ (i2i) foundational approach for insights development. Additionally, their AMO Adaptive Marketing Optimizer service helps in optimizing concepts, products, and marketing communications.
Acquisitions by Directions Research
To enhance its qualitative insights and strategic intelligence capabilities, Directions Research has made significant acquisitions. In 2018, the company acquired SEEK Company, a qualitative insights and analytics consultancy. This was followed by the acquisition of Aimpoint Research, a global strategic intelligence firm specializing in the agri-food sector, in 2021. These acquisitions have broadened the company's service offerings and strengthened its position in the market.
Corporate Achievements of Directions Research
Directions Research has garnered industry recognition for its performance and workplace environment. The firm is ranked as an Insights Association Top 50 U.S. Insights & Analytics Company and a Top 25 Market Research Company. It has also been named a Top Workplace by the Cincinnati Enquirer for seven consecutive years. These accolades highlight the company's commitment to excellence and employee satisfaction.
Technological Innovations at Directions Research
Directions Research employs a range of proprietary technologies to enhance its research and insights capabilities. CrowdSight™, a proprietary screening solution, uses behavioral science to reveal commercial possibilities. The Insights to Influence™ (i2i) approach provides a foundational framework for insights development. The AMO Adaptive Marketing Optimizer service is designed to optimize concepts, products, and marketing communications. These innovations help Directions Research deliver precise and actionable insights to its clients.
Employee Benefits and Policies at Directions Research
Directions Research is committed to creating a flexible and supportive work environment. In 2021, the company implemented a 'Work from Anywhere' policy and hired 47 new employees from across the country. The firm is employee-owned, with a significant number of its employees holding shares. Additionally, Directions Research has been recognized as a Top Workplace by the Cincinnati Enquirer for seven consecutive years, reflecting its dedication to employee welfare and satisfaction.