Djarum
Djarum, founded in 1951 in Kudus, Central Java, Indonesia, is one of the largest kretek manufacturers, known for its unique blends of tobacco and clove in both hand-rolled and machine-rolled products.
Djarum Company History
Djarum was founded in 1951 in Kudus, Central Java, Indonesia. The company was started by Oei Wie Gwan, who established its first kretek cigarette factory in Kudus. Since its inception, Djarum has grown to become one of the largest kretek manufacturers in Indonesia. A notable milestone in the company's history was the establishment of their R&D department in the 1960s, which paved the way for numerous innovative products in the years to follow.
Djarum's Founders
Djarum was founded by Oei Wie Gwan in 1951. He created the first kretek cigarette in Kudus, Central Java, Indonesia, marking the beginning of a legacy that would turn Djarum into a leading name in the kretek manufacturing industry.
Djarum's Research and Development
Djarum's commitment to innovation is evident through its early establishment of a Research & Development (R&D) department in the 1960s. This initiative led to the creation of the first low-tar and low-nicotine kretek and the first kretek cigar in the world. The R&D team is credited with developing the Superfine Clove™ blend, significantly contributing to the distinctive quality and rich flavors of Djarum's products.
Djarum's Kretek Products
Djarum's product line includes both hand-rolled and machine-rolled kretek cigarettes. Popular hand-rolled products include Djarum Coklat, Djarum 76, and Djarum Istimewa, crafted by approximately 60,000 skilled workers in Kudus. The machine-rolled products, such as Djarum Super, L.A. Lights, and Djarum Black, are produced using fully automated machines. The company's offerings feature various flavors, including espresso, black honey, cappuccino, tea, berry, mango, cola, date, cherry, and vanilla.
Djarum's Global Market Presence
Djarum exports its kretek products to five continents, including Australia, Western Europe, Eastern Europe, East Asia, Southeast Asia, the Middle East, North America, and South America. The company's L.A. Lights Menthol brand has achieved particular success in Malaysia. Djarum's products are well-regarded for their rich flavor and consistent quality, drawing an increasingly diverse international audience.