Drake Cooper
Drake Cooper is a full-service, employee-owned advertising agency based in Boise, Idaho, with over 40 years of experience specializing in mid-market brands.
Drake Cooper Services
Drake Cooper is a full-service advertising agency offering a wide array of services. These include campaign planning and strategy, art and experiential design, UX and technology, findability (SEO and SEM), media strategy, planning and buying, data insights and analytics, and photo and video production. The agency employs a dedicated in-house analytics team for monitoring campaign performance with real-time reporting.
Drake Cooper History
Drake Cooper has over 40 years of experience in the advertising industry. The agency is based in Boise, Idaho, and specializes in serving mid-market brands. Over the decades, Drake Cooper has developed a range of comprehensive services and unique approaches like Campaign Planning™, which focuses on uncovering an authentic brand purpose.
Drake Cooper Media Strategy
Drake Cooper's media strategy encompasses traditional media, social media, search media, and digital TV-related mediums. The agency offers a well-rounded approach with a specialized team dedicated to Findability™, focusing on SEO, SEM, and overall user experience. Their media strategy is designed to increase the visibility and reach of their clients' brands across multiple platforms.
Drake Cooper Commitment to Employee Ownership
Drake Cooper is 100% employee-owned and a CertifiedEO member, showcasing its commitment to employee ownership. The agency emphasizes fair and equitable compensation, having joined the 3% Pledge for Pay Equity. This commitment is reflected in their workplace culture, which focuses on diversity, equity, and inclusion.
Drake Cooper Innovative Initiatives
The agency has developed several innovative initiatives such as Freakfort, a web-based augmented reality experience featuring animated murals and local bands. Additionally, their in-house photo and video production company, DC/Studio, enhances their creative offerings. Drake Cooper also emphasizes human input and creativity in its comprehensive AI policy.