Dressd
Dressd, formerly known as Thryft, was a Los Angeles-based startup offering a peer-to-peer clothing rental marketplace, primarily targeting sorority girls. Launched in February 2021 and part of Y Combinator's W21 batch, the company is now inactive.
Company History
Dressd, formerly known as Thryft, launched on February 12, 2021. It participated in Y Combinator's W21 batch, which provided initial support and mentorship. Despite its promising start in the consumer industry, specifically within the apparel and cosmetics sub-industry, Dressd's status is currently listed as inactive.
Services
Dressd offered a peer-to-peer clothing rental marketplace, marketed as Airbnb for clothes. The platform allowed users to rent any item or brand from someone else's closet. This service provided a solution for individuals, particularly sorority girls, who required new outfits for multiple events each week. By not handling inventory or item cleaning, Dressd achieved better margins compared to traditional rental services.
Business Model
Dressd's business model leveraged a peer-to-peer approach, allowing users to rent clothing items directly from others' closets. This model enabled Dressd to offer a wide variety of inventory and maintain better margins by avoiding the costs associated with inventory management and cleaning services. Users were able to monetize their existing wardrobe without having to sell it, making 'infinite money' from their clothing.
Target Market
Dressd primarily targeted sorority girls who needed new outfits for 3-4 events per week. By catering to this niche market, Dressd aimed to meet the demand for frequent wardrobe changes without the cost of purchasing new items. This strategy was designed to attract young consumers in the United States and Canada, especially those engaged in academic and social activities.
Geographical Reach
Dressd operated out of Los Angeles, CA, USA, but also offered fully remote services. Its service regions included the United States of America and Canada, allowing users across these regions to participate in the peer-to-peer rental marketplace. The remote operational model provided flexibility and extended the reach of Dressd’s services beyond geographic limitations.